Lecture Series
Cultural Glue: A Design Anthropology Approach to Global and Local Innovation
Joanna Brassett
Online event
2 May 2025, 14.00
Joanna Brassett is a pioneering design anthropologist and the Founder and CEO of Studio intO, a global research agency combining cultural insights with strategic design. She has worked with clients like Google, Amazon, and Pinterest in ethical AI and inclusive innovation and has been Lecturer at Central St Martins College of Art and Design in London and a Visiting Professor at the University of Applied Sciences in Anhalt. In her talk, Joanna will share how design anthropology bridges cultural insights with global strategies. Using real-world examples, she will explore the dynamic interplay of globalisation and localisation, demonstrating how a cultural approach unlocks transformative innovation in design, research, and business strategy.